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Adidas: Sole Stories
Almost everyone in NYC owns a pair of adidas. They come from various backgrounds, financial statuses and cultures. Every one of them has a relatable story they can share with the world. This is a two-fold campaign using emphasis on copy and brand voice to put the spotlight on NYC residents using OOH and twitter.
![](https://assets-global.website-files.com/646856f7c573901c6b6c565f/64723f35c7cd7ef4f60acf46_Every-step-is-a-story..png)
Almost everyone in NYC owns a pair of adidas. They come from various backgrounds, financial statuses and cultures. Every one of them has arelatable story they can share with the world.
Twitter #SoleStories :
![](https://assets-global.website-files.com/646856f7c573901c6b6c565f/64d82fee3220bde626996454_Screenshot%202023-08-12%20at%209.20.37%20PM.png)
Responses:
OOH: Everyone's step is a story.
![](https://assets-global.website-files.com/646856f7c573901c6b6c565f/64d831283651930e8917035a_2zamnsubway.jpg)
![](https://assets-global.website-files.com/646856f7c573901c6b6c565f/64d83129f923330e108ea1d8_2-1.jpg)
![](https://assets-global.website-files.com/646856f7c573901c6b6c565f/64d83128c6b00d8d70344fd2_3subway.jpg)
![](https://assets-global.website-files.com/646856f7c573901c6b6c565f/64d831284aeea129d4e76920_busstop.jpg)
Just the ads:
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Thank you for scrolling this far! In case you missed it, here's the case study video where I explain the entire concept, execution and other ad-centric points in two minutes.